Biteluxe Press and Media Hub
Official source for Biteluxe company background, leadership bios, media coverage, awards, podcasts, speaking engagements and press assets.
Also see: Resources, Case studies, WhatsApp for Hotels guide.
Biteluxe is a hospitality AI agency that helps hotels turn WhatsApp and guest messaging into reliable revenue channels. We design, build and operate AI concierges that feel human, support staff and move the needle on F and B, spa and room revenue.
Downloads
Press pack and brand assets ready for use in editorial, awards and event materials.
Fast facts
- Based in the United Kingdom
- Specialises in WhatsApp guest messaging and AI concierge for hotels
- Fully managed agency model that handles all technology for hotels
Compared with typical hotel email opens of about 20 percent.
Delivered through timed WhatsApp nudges and in stay prompts.
Reception workload shifts from repetitive questions to real hosting.
1. Company overview and boilerplate
Biteluxe is a hospitality AI agency that builds and operates AI powered WhatsApp guest messaging for hotels. Through personalised conversation flows and hotel specific AI concierge models, Biteluxe helps properties increase F and B revenue, boost spa utilisation, improve guest satisfaction and reduce reception workload. The fully managed service integrates with PMS, EPOS, spa and booking systems to deliver accurate, human sounding support at scale. Hotels use Biteluxe to communicate the way guests prefer, in one unified conversation across the entire stay.
Biteluxe acts as a done for you partner. The team designs the guest journeys, implements and maintains the technology, manages message templates and updates content as menus, services and policies change. Hotels simply respond to routed guest messages and advise when operational details need updating.
2. Leadership
Prem Jethwa is the founder of Biteluxe, a hospitality AI agency helping hotels use WhatsApp as a high performing guest channel. He spent a decade at WPP improving customer journeys for Apple, BT and Barclays, and later served as Head of B2C for Kaspersky. His work blends behavioural design, AI and service optimisation to make hotel messaging commercially powerful and human sounding.
Douglas Waddell brings senior leadership experience across hospitality, leisure and multi site operations. As COO at Hand Picked Hotels and with previous roles at Thistle Hotels and Esporta Health and Fitness, he has a track record of improving operational performance, driving revenue growth and developing high performing teams. Douglas supports Biteluxe as a strategic advisor as the company scales its AI concierge and messaging services.
3. Key stats and results
Compared with typical hotel email open rates of around 20 percent.
Delivered in live properties using well timed WhatsApp nudges.
Reception workload reduces as common queries move into messaging.
Queen at Chester case example
- Five figure monthly increase in F and B revenue
- Sleeper to diner ratio doubled
- Three times improvement in F and B footfall compared to email marketing
- Sustained WhatsApp open rates around 98 percent
Full Biteluxe case study:
The Queen at Chester case study
External coverage:
Hotel Magazine article
4. Media coverage and awards
Selected coverage
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Hotel Magazine - How WhatsApp helped The Queen at Chester Hotel double its dining uptake
Read article
Awards
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Boutique Hotelier Awards 2025 - Best Tech Product finalist
View award listing
5. Podcast features
Selected podcast appearances featuring Biteluxe and Prem Jethwa.
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Travel Market Life - Hotel Partner: Making money with WhatsApp
Listen to episode -
Travel Market Life - Independent Hotel Show 2025: Weak links in technology
Listen to episode -
Travel Market Life - Independent Hotel Show 2025: Evolution of marketing and revenue
Featuring Teresa Kingston, Prem Jethwa Odedra and Inna Nekrassova.
Listen to episode
6. Speaking and events
Independent Hotel Show
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Exhibitor listing
View exhibitor profile -
Speaker profile for Prem Jethwa
View speaker page
Hospitality roundtables
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Hospitality Roundtable - New Forest edition (past)
Event details -
Hospitality Roundtable - Northampton edition, 8 January 2026
Event details -
Hospitality Roundtable - Cornwall edition, 13 January 2026
Event details
- The role of WhatsApp in the modern guest journey
- How AI concierges improve revenue and service quality
- Operational benefits of messaging led communication
- Guest experience automation in independent hotels
- Commercial upsell strategy through conversational design
7. Press kit and assets
The Biteluxe press pack contains a one page overview, boilerplates, leadership bios, key stats and results, media coverage list and speaking and events summary, along with logo files and brand usage guidelines.
For individual PDFs, see the one pager, boilerplates, leadership profiles, stats and media coverage documents inside the press pack.
8. Press contact
For interview requests, quotes, event invitations or further information, please contact:
Press enquiries
Email: [email protected]
Location: Berkshire, United Kingdom
Typical response time is within one business day.