Company background, leadership, coverage and assets.
For interviews, quotes and event invitations, email press@biteluxe.com. We usually reply within one working day.
Biteluxe designs, builds and runs guest journeys for hotels and hotel groups: the messages, pages, payments and AI that help guests book, buy, ask and act, on whichever channel suits them. Each journey is built around the hotel's own systems, teams and standard operating procedures, and connected to the PMS, restaurant and spa diaries and payment provider it already uses.
The service is fully managed. Biteluxe shapes the messages to each hotel's voice, builds and connects the journey, and keeps tuning it while it is live, so hotel teams reply from one inbox when a guest needs a person, and nothing breaks when staff change.
Grant Thornton looked for companies making a meaningful contribution to the UK economy and to how technology works in consumer-facing industries. Their read of hospitality was that operators are dealing with "persistent labour gaps and fragmented tech stacks", and moving away from disconnected point solutions towards something more consolidated.
The last thing a hotel needs is a fourteenth system with a login. Guest journeys that the hotel's team never has to operate add one less system to the estate.
Prem Jethwa is the founder of Biteluxe, which designs, builds and runs guest journeys for hotels. He spent a decade at WPP improving customer journeys for Apple, BT and Barclays, and later served as Head of B2C for Kaspersky. His work blends behavioural design, AI and service design to make hotel messaging commercially useful and human sounding.
Douglas Waddell brings senior leadership experience across hospitality, leisure and multi-site operations. As COO at Hand Picked Hotels, and in earlier roles at Thistle Hotels and Esporta Health and Fitness, he built a track record of improving operational performance, driving revenue growth and developing high performing teams.
Interviews, quotes, event invitations and further information. We usually reply within one working day.
