Why should hotels ask guests the purpose of their stay?
Because the occasion decides what is worth offering. Across 20,000+ guest conversations, 29% of guests were visiting friends, 26% celebrating a birthday, 22% visiting family and 10% an anniversary. Occasion-led messages drew the strongest response of any category, so asking beats guessing.
Biteluxe · updated September 2026More reasons than you would guess.
Visiting friends 29%, a birthday 26%, a family visit 22%, an anniversary 10%, a romantic break 6%, and other occasions at least 8%. The mix varies by property: city hotels skew towards visiting friends, country houses towards celebrations and anniversaries.
The offer fits the stay.
A birthday is a reason for something in the room. Guests visiting friends want a table for the evening and a room they can get into early. Occasion-led messages drew the strongest response in the dataset, at roughly 80% positive, on a smaller sample, so treat it as a strong signal.
| Offer | Positive response |
|---|---|
| Celebration or occasion (indicative) | 80.0% |
| Early check-in or late checkout | 70.8% |
| Spa and treatments | 26.7% |
| Dinner and restaurant | 18.9% |
Where the answer goes.
We ask in the first conversation, and the answer reaches the people who act on it: onto the morning briefing and the booking, so housekeeping, the restaurant and the front desk all see it.
Follow-up questions
Where does the answer go?
Onto the morning briefing and the booking, so housekeeping, the restaurant and the front desk all see it.
Which offers work best?
Early check-in and late checkout draw a positive response 70.8% of the time, spa 26.7% and dinner 18.9%, in the Q1 Pre-Arrival Revenue Report.
Other questions hotels ask.
When should hotels send pre-arrival offers?
Between 24 and 72 hours before arrival. Positive response peaked at 51.2% the day before.
Read the answerShould hotels send pre-arrival messages by WhatsApp or email?
Both, for different jobs. Email keeps the record, and a conversation gets the answer.
Read the answerWhat is the WhatsApp 24-hour window, and what does it mean for hotels?
Free replies for 24 hours after the guest's last message. Outside it, approved templates only.
Read the answerWhat are your guests trying to do that is harder than it should be?
Bring us the action, the brand, the awkward systems and the operational reality. We will shape the message for each channel and build the easiest route through them.
Show us where guests get stuck. Nothing to prepare. Sometimes the honest answer is that you do not need us.