Know the guests who never booked a room.
A QR code at the bar, the restaurant or the spa, and a profile in your CRM for everyone who scans it.
Diners, spa day guests and people in for a drink are often your next room bookings, and most leave without a trace. A code on the table opens a conversation with the hotel. What they ask, what they book and what they tell you goes into one profile, with their consent to hear from you.
Show us where your walk-in guests go. Nothing to prepare.Do you do afternoon tea on Sundays? It's my mum's 70th
Whitcombe HouseWe do, from 2pm in the drawing room. Shall I book a table, and for how many?
4 of us at 3 please
Whitcombe HouseBooked for four at 3pm on Sunday, and we will mark the birthday. Would you like the occasional note from us about events and offers?
Yes go on
They had a lovely afternoon, and you have no way to invite them back.
01Ask a question on site
Anyone who is not staying has to find a member of staff or a phone number to ask anything.
The bar and the spa answer the same questions all day, and nothing about the guest is written down.
02Come back
They would happily return for the next supper club, but never hear about it.
Marketing reaches people who booked a room, so diners and day guests drop out of sight.
What your team sees after one scan.
A new guest in your CRM, with where they came from, what they booked, why, and whether they want to hear from you.
Do you do afternoon tea on Sundays? It's my mum's 70th
4 of us at 3 please
Yes go on
| First contact | Bar QR code, Thursday |
| Booked | Afternoon tea for 4, Sunday 15:00 |
| Occasion | Mother's 70th birthday |
| Hear from us | Yes, on WhatsApp, given Thursday |
| Next | Birthday note, ahead of next year |
Joined to any stay, table or spa booking under the same phone or email
Your guest list grows from people who have already been through the door.
Wherever there are guests who did not book a room.
The bar, restaurant tables, spa reception, the terrace, event tables and the bedroom welcome card. Each code knows where it was placed, so you can see which part of the hotel brings people in.
Asked once, in the conversation, and recorded.
Before anyone goes on a marketing list, they are asked in the same chat. The answer is stored with the date and the place it was given, and they can change their mind at any time.
Every visit, joined to the same guest.
Questions, table and spa bookings, stays, calls and replies all join one profile, matched on phone and email. A diner who later books a room arrives with their history attached, and the team can greet them as someone who has been before.
Birthdays, return visits and events, sent to people who know you.
The profile feeds the campaigns in your CRM: a birthday note, an invitation to the next supper club, an offer to book direct for a first night's stay. We build them, or your team edits the templates.
Where the codes go, what guests can ask, and what they hear about.
Your rules decide what can be answered and booked from a scan, what goes to a person, and which campaigns go out. We set it up to follow them.
- Designing the codes and planning where they goBiteluxe
- Answering every scan, day and nightBiteluxe
- Asking for consent and recording itBiteluxe
- Joining each conversation to the right profileBiteluxe
- Building the campaigns that followBiteluxe
- Placing the codes and choosing what guests hear aboutYour team
Start with the guests who leave without a trace.
Thirty minutes
Show us the action that is harder than it should be. We will tell you honestly whether we can improve it.
One session
We map what the guest is trying to do, what the team needs, how the brand should sound and where the existing systems help or get in the way.
Three weeks
The work is ours: we build the journey, shape the messages, connect it and test it.
Fifteen minutes
We walk the relevant team through the small part they will see.
Two months
Prove it in the operation before making an annual commitment.
What are your guests trying to do that is harder than it should be?
Bring us the action, the brand, the awkward systems and the operational reality. We will shape the message for each channel and build the easiest route through them.
Show us where guests get stuck. Nothing to prepare. Sometimes the honest answer is that you do not need us.