The Queen at Chester
Joji Esao, Hotel Manager
“Every week we're seeing stronger numbers than last year.”
Dining uptake doubledIn-house dining, after the pre-arrival invitation changed
Read the case study
Biteluxe and Oaky
Oaky specialises in upsells. We run the whole conversation, and we can work alongside it.
Oaky is hotel upsell software used by 3,000+ hotels, sending offers by branded email and a guest web app, with segments and deals your team sets up. Biteluxe is a managed service for the whole guest journey, upsells included. If Oaky already works for you, we can run the conversation around it.
Tell us what you run today. Nothing to prepare.OakyUpsell software: segments, deals and a dashboard your team runs
BiteluxeThe whole guest conversation. Managed by us.
TogetherOaky sends the offers. We run the conversation around them
CheckedAgainst Oaky's public website, September 2026
What Oaky is
A specialist in upsells.
Oaky is “the hotel upsell software purpose-built for hotel chains”, used by 3,000+ hotels and rated 5 out of 5 by 500+ customers on HotelTechReport. It sells before arrival, at the front desk and in-stay, with “2-way integrations to your PMS”, dynamic upgrade pricing and a chain dashboard.
Your team runs it: “Use guest data and insights to set up guest segments. Link them to the most relevant offers.” Requested deals arrive in one dashboard, with a pre-arrival report of “timely reminders of deal requests”, and guests see offers in “Branded emails and Guest web app”.
What we are
One partner who builds it and runs it.
We start with your SOPs: how your team already takes a dinner booking, where housekeeping hears about a request, what guests ask before they arrive. Then we build around it: the messages, shaped for each channel in your voice, online check-in and checkout, requests sent straight to the right team, and custom automations for the jobs your team still does by hand, such as the morning briefing. We connect your PMS and keep all of it running.
Your team gets one inbox, on desktop and phone, with a fifteen-minute walkthrough, and replies to what needs a person. Nothing breaks when someone leaves, because we maintain everything behind it.
Side by side
Who does the work.
The question that decides whether guest technology lasts is who builds it, who keeps it current and who your team has to become to run it.
We do itBiteluxe does the workYour team does ittheir own site says the hotel does itYesboth do itPlan limita limit, add-on or charge on their pricing pageNot statedtheir site does not say either way
| What needs doing | Oaky | Biteluxe |
|---|---|---|
| What it covers | Upsells Pre-stay, front desk and in-stay upsells. | The whole journey Questions, requests, bookings and upsells, from the first message to checkout. |
| Setting up offers | Your team does it “Use guest data and insights to set up guest segments. Link them to the most relevant offers.” | We do it We build the offers around your availability and your rules. |
| Handling deal requests | Your team does it “All requested upsell deals in one place”, with “timely reminders of deal requests”. | We do it Confirmed in the conversation and put on the reservation. |
| How guests see offers | Email and web app “Branded emails and Guest web app.” | In the conversation On the guest's own channel, with a page when there is something to choose. |
| Asking the occasion | Not stated Not stated on Oaky's site. | We do it We ask why they are coming, and the offer fits the stay. |
| Only offering what is available | Yes “Offer deals only when available.” | Yes Offers are checked against live availability first. |
| Reads and writes to your PMS | Yes “2-way integrations to your PMS.” | Yes Official partners of Oracle Opera, Guestline and many other PMS providers. |
| Questions and requests beyond upsells | Not stated Oaky's site describes upselling. | We do it Answered from what you have approved, or routed to the right team. |
| Custom automations for your team | For upsells A pre-arrival report and “timely reminders of deal requests”. Other automations are not stated. | Built for you Any job your team still does by hand. For example, a morning briefing pulled together from your PMS, your other systems and what guests told us, emailed as a PDF to print before the shift. |
| Online check-in and checkout | Not stated Not stated on Oaky's site. | We do it Registration details collected before arrival and written back to your PMS. The bill settled from the guest's phone on the morning they leave. |
What we say about Oaky comes from Oaky's own public website, checked in September 2026: Homepage. Where their site does not say, we say so. Something out of date? Tell us and we will correct it.
Built from scratch
Built deeper than a dashboard allows.
Self-serve dashboards are designed so that anyone can set them up, and that limits what they can do. The plan often decides how far it goes. We build for your property, so it follows your rules and your voice exactly, down to the small rules your team relies on.
Package codes, combined
Three rate codes that all mean a spa break are treated as one, so every spa guest gets the spa journey, however they booked.
Offers that know the date
Flowers in the room stop being offered once arrival is too close for the florist. You set the cut-off.
A channel for each team
Maintenance requests reach your engineers on WhatsApp, and housekeeping hears on Facebook Messenger, if that is where each team already is.
Automations for the jobs done by hand
The morning briefing is one example: arrivals from the PMS, occasions from guest conversations and open requests, on one sheet before the shift, laid out the way your team reads it.
On Oaky, your team uses Oaky's own tools: guest segments you set up, linked to deals, with a library of 100+ ready-made offers and “Branded emails and Guest web app”. Every change after go-live is part of our service, whatever you have us build.
Oaky may suit you better if
- You want a specialist upsell tool with 100+ ready-made deals.
- You manage upsells across many hotels from one chain dashboard.
- Your revenue team wants to set up its own segments and offers.
- Branded upsell emails and a guest web app suit your guests.
Biteluxe suits you if
- You have a bespoke guest journey that needs a custom build.
- You want upsells inside a conversation that also answers questions and takes requests.
- You want the occasion asked for, so the offer fits the stay.
- You want to keep Oaky and add the conversation around it.
- You want the jobs your team still does by hand automated too, such as a morning briefing pulled together from your PMS and other systems.
Adding Biteluxe
One hour fifteen minutes of your team's time.
01
Thirty minutes
Show us where guests get stuck and which parts of Oaky your team relies on. We tell you honestly what we would change and what we would keep.
02
One session, then three weeks
A one-hour kick-off to map your SOPs. Then the building, the connections and the testing are ours.
03
Two months
Fifteen minutes to walk your front desk through the inbox, then two months in the operation before any annual commitment.
Questions hotels ask
Can we use Biteluxe alongside Oaky?
Yes. If Oaky works for your upsells, keep it. We can run the conversation around it: answering questions, asking the occasion and reminding guests about the offers Oaky has sent.
What is the main difference between Oaky and Biteluxe?
Oaky is upsell software your team sets up, sending offers by branded email and a guest web app. Biteluxe is a managed service for the whole guest journey, upsells included, run for you in the guest's own channel.
Will two systems send guests too much?
No. We plan the conversation around what Oaky already sends, so each message has its own job.
Where does this comparison come from?
Everything we say about Oaky comes from Oaky's own public website, checked in September 2026. Products change. If anything here is out of date, tell us and we will correct it.
Built around your hotel. Managed by us.
What are your guests trying to do that is harder than it should be?
Bring us the action, the brand, the awkward systems and the operational reality. We will shape the message for each channel and build the easiest route through them.
Show us where guests get stuck. Nothing to prepare. Sometimes the honest answer is that you do not need us.